This rebrand was a semester-long project in which students formed a group and chose an existing brand that they felt would benefit from a rebrand. My group and I chose the luxury glasses brand Gentle Monster because we thought the brand's website and logo didn't reflect its cutting-edge and creative approach to its products and digital advertisements. Although we could not get ahold of the brand during the project, we put together a complete brand guide presentation that can be accessed here!
Notebook design by me and Cynthia Leung
The visuals for the rebrand kept some aspects of the brand's already minimalistic style but with more refinement and the new color palette in mind, like the chrome.
Photographed, edited, and designed by Raegan Owen
The ad campaign for an imaginary pop-up event in Atlanta was one of my favorite parts of the semester-long project as we were able to step out and take pictures for the campaign, complete with Gentle Monster sunglasses.
I enjoyed modeling and coordinating the outfits that would fit with the brand's demographic and the glasses chosen and walking around different locations in Atlanta with my friends!
Picture edited and motion graphics by me (Photoshop and AfterEffects)
Motion graphics by Cynthia Leung, mocked up by me (AfterEffects)