This was part of a mash-up project for my Pop Culture class where we had to design the products, ad campaigns, and packaging of an imaginary collaboration between two brands or one brand and a pop culture icon. For this project, I chose the brands "Yakult" and "Calico Critters" because they have similar audiences and aesthetics. Calico critters are all photographed by me!
This project includes ad campaigns, with an Instagram 1080x1080 square post and a story post. Both combine elements from the two brands in a balanced way so that both can advertise on their social media.